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 General
 Lloyd Hearing Aid Corp. - LloydHearingAid.com, an Illinois corporation ('Company') is committed to 
maintaining privacy and a secure transaction environment. It is our mission to 
inspire and build trust and confidence on our site and in our company by 
adherence to fair information practices, namely, disclosure, notice, choice, 
opt-in, and opt out of your personally identifying information (PII). The 
purpose of this Privacy Statement, for www.LloydHearingAid.com is to disclose how we 
gather information and our disclosure policies.
 
 This Privacy Statement 
describes the information we collect, the information we track, how we store 
that information, the security methods and procedures used to protect that 
information, how you can change, correct, delete, or deactivate your PII. We 
also describe third party access to your information, if any, and the 
requirements of those third parties to adhere to our privacy 
policies.
 
 Privacy
 We are committed to maintaining the privacy 
of your PII and offer you as much choice as possible regarding the control and 
use of your PII and how we use your PII. We collect information from you to 
improve your experience on our site and to provide you with relevant information 
relative to promotions and advertising materials that may be of interest to 
you.
 
 Topics addressed in this Privacy Statement:
 
 1) The 
information collected by us from you.
 2) Cookies
 3) When and where the information is collected.
 4) How we use your information.
 5) How your information is shared and with whom.
 6) Accessing and updating your account.
 7) Deleting and/or deactivating your information.
 8) How we use "Cookies" and profile based advertising.
 9) Security
 10) Changes to this Privacy Statement.
 11) Acceptance.
 12) Customer support/questions about this Privacy Statement.
 
 
 1) The information collected by us from 
you.
 
 As you use the site, register, purchase products or services we 
collect certain information to customize and improve your experience on the 
site, to determine the types of advertisements shown on our site, and to tailor 
the type and content of any information or notices directed to your account. 
When you register with us or set up an account we collect from you PII such as 
name, address, email address, and phone number. We also ask for non-PII that 
cannot be linked back to your PII, for use as Aggregate Information (AI), and 
request your permission to share this information, in aggregate, with other 
trusted and responsible third parties. When you register or set up an account, 
we ask for the following information:
 
 PII: Name, shipping address, 
billing address, city, state, country, zip, phone number, credit card number, 
bank account number, email address, age. We will not share sell, trade or rent 
your PII with anyone without first obtaining your permission, unless it is 
necessary to facilitate the transaction such as shipping agents or repair and 
warranty services.
 
 AI: As you use the site we collect certain 
information including your IP address, the site name or URL you visited prior to 
entering the site, the site name or URL you visited upon leaving the site, the 
time spent on the site, page views, keyword searches, and site errors.
 
 We 
collect certain system information about your computer as you use the site. This 
includes data such as your browser type, operating system, memory (RAM), modem 
speed, and available disk space on the hard drive. This information is used to 
enhance the users experience on the site so they are not shown incompatible 
pages or that users do not download information for which they lack adequate 
disk space.
 
 We aggregate and analyze this AI further to improve the 
operation of our site and enhance the experience of our customers.
 
 
 2) What About Cookies?
 
 Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognize your browser and to provide features such as  storage of items in your Shopping Cart. Without a cookie-enabled browser, you will be unable to order from the site.
 
 3) 
When and where the information is collected.
 
 When you access the site, while you use the site and as you leave the site we collect certain AI 
that is not traceable to any PII. This information includes your IP address, the 
site name or URL you visited prior to entering the site, the site name or URL 
you visited upon leaving the site, the time spent on the site, page views, 
keyword searches, site errors, your browser type, operating system, memory 
(RAM), modem speed, and available disk space on the hard drive.
 
 When you register, set up an account, or make a purchase we gather the following: PII 
including name, shipping address, billing address, city, state, country, zip, 
phone number, credit card number, email address, age.
 
 When you use our online Customer Support we request the following information: Name, shipping 
address, billing address, city, state, country, zip, phone number, email 
address, order number, product/part/service number, product/part/service name or 
type of problem by category, and a description of the problem or 
question.
 
 When you sign up for contests, promotions, sweepstakes, surveys 
or on-line questionnaires we ask for various PII and AI, as defined previously, 
and any additional information specific to the particular event.
 
 We may from time to time have information sent to us by third parties and may retain 
this information, as PII if deemed relevant by us.
 
 4) How we use your information.
 
 As you use the site, register, purchase products or 
services we collect certain information to set up your account, facilitate your 
purchase, customize and improve your experience on the site, and to tailor the 
type and content of any information or notices directed to your 
account.
 
 AI that is collected as you use the site is used to customize 
your experience on the site, diagnose problems with the site, and for site 
administration.
 
 Customer Support information is used to facilitate your 
inquiry, solve problems with your account and purchases, and answer any 
questions you have.
 
 When you sign up for contests, promotions, 
sweepstakes, surveys or on-line questionnaires we ask for various PII and AI, as 
defined previously, and any additional information specific to the particular 
event, and is used to facilitate your participation. If we share this 
information, it will be in the aggregate, and unless you have given your 
permission, we will not disclose any PII collected.
 
 5) How your information is shared and with whom.
 
 We will not share, sell, trade or rent your PII with any third parties without 
your express permission except to provide the product or service (shipping agents 
or repair and warranty services), as a matter of law or government regulation 
or regulatory authority, to cooperate with law enforcement agencies and authorities, 
and to protect our rights per our Terms of Use/Service and this Privacy Statement.
 
 Any third parties, with whom we share PII, with your permission, are informed of our 
policies regarding PII and are required to adhere to those 
policies.
 
 Regarding AI, we reserve the right to use this AI, as we deem appropriate.
 
 6) Accessing and updating your account.
 
 During registration and/or setting up an account, or at any time thereafter, you may 
opt-in or opt-out of receiving any information or marketing promotions form us, 
or any third parties you have given permission to share your PII, by logging 
into your account and editing your account profile. Any changes or corrections 
will be implemented in a commercially reasonable time and usually occur 
immediately. You can deactivate your account and information, or delete your 
account in the same manner.
 
 7) Deleting and/or deactivating your information.
 
 You can deactivate your account and information, or 
delete your account at any time by logging into your account and editing your 
account profile and choosing 'deactivate' or 'delete'. Any changes will be 
implemented in a commercially reasonable time and usually occur 
immediately.
 
 8) How we use 'Cookies' and profile based advertising.
 
 We us Cookies for tracking functions and maintaining 
your shopping cart. Our Cookies contain no PII and are small text files we store 
on your computer to improve your site experience and facilitate your login by 
remembering your password, for example. Only the server that placed the file can 
read these text files stored on your computer. Cookies are not required to 
browse the site but are necessary for registration, account set-up and making 
purchases. You can set your browser to disable the use of Cookies and/or to warn 
you when Cookies are being requested so you can determine whether to accept the 
Cookie.
 
 9) Security.
 
 We use the industry standard, Secure 
Sockets Layer (SSL) technology to encrypt your transaction, which includes all 
information submitted on our secure order form. Your browser will let you know 
if you have a secure connection by denoting a key or closed padlock in the lower 
left portion of the status bar. Your post transaction data is stored on a secure 
server that is not connected to the Internet. We also have an appropriate 
industry standard security program in place. This includes technology and 
software based protections, on-going training of personnel in security matters 
and our policies, and regular reviews which result in disciplinary action (which 
may include prosecution) for employees who knowingly violate our procedures. 
Access to your information is limited to trained, authorized employees, who need 
to access the information during the course of performing their job 
function.
 
 10) Changes to this Privacy Statement.
 
 Any changes to these policies will be posted in this Privacy Statement. We reserve the right 
to make changes to this policy from time to time at our discretion, including, 
but not limited to modifications, additions and deletions. Users should check 
this Privacy Statement periodically for any revisions. This posted Privacy 
Statement was last modified on July 5, 2000.
 
 11) Acceptance.
 
 12) Customer support/questions about this Privacy Statement.
 
 Customer Support is available M-F 8:00-4:30 CST 
via email, or toll free number 800 323-4212. Our mailing address is:
 
 Lloyd Hearing Aid Corp.
 LloydHearingAid.com
 4435 Manchester Drive
 Rockford, IL 61109
 
 We can be reached via fax at 815 964-8378.
 
 On all correspondence please include your name, address, 
user id, phone number and email address. We also ask that hard copy 
correspondence include an original signature.
 
 Any questions about this 
Privacy Statement, our policies, or use of the site should be directed to: info@lloydhearingaid.com.
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